There remains some debate on whether blogging is still relevant in today’s social media marketing environment. There are those who feel blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. While others believe video blogging, or vlogging, with its immediacy and image design, have made blogging irrelevant. Well, the latest HubSpot survey says, 60% of businesses who blog acquire more customers, so, let us hear what the pro-bloggers are saying.
- Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services, and creates free PR. Business bloggers are often interviewed by journalists as industry experts.
- Blogging fuels SEO. Search engines love valuable content and will reward you for it.
- A blog allows you to tell your brand’s story. It is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
Ok, good points, and the same could also be said for the other information channels. Vlogging, for example is free to run on YouTube or Vimeo. What’s a vlog you may ask? Vlogging stands for video blogging. You create videos about a specific topic. It is also like an online diary, but in video. Today, like content, video is king, so it is not that difficult to see why more businesses and social individuals will resort to vlogging over blogging. Well, that is, once you’ve acquired a video camera and gotten over your fear of being in front of a camera or filming. Here’s what digital storyteller, Cameron Munro has to assay about the benefits of vlogging.
- Shows personality – Whether your message is marketing strategies, make-up tips, fitness help or dog grooming, adding your face / personality to your message goes a long way.
- Adds legitimacy – Going along with the personality factor, having a voice and face behind your messages ads legitimacy to your cause. People are far more likely to purchase your products if they know who is behind them.
- More traffic – Plain and simple, today’s generation would far rather watch a video then read text. YouTube itself is the second most used search engine in the world so you will likely get more traffic on your YouTube channel then your site. PLUS you can point that traffic back to your site to sell your products.
So, on blogging vs vlogging. They both allow for SEO, making money, and gaining traffic, therefore it’s really just a matter of deciding what works based on your location, interest and the product or service you have on offer. Which would you chose?